Pilot Concepts

Welcome to Fluidesign

Fluidesign manufactures Elite and Club racing shells in London, Ontario, Canada. We are an official supplier to the Canadian National Rowing Team. The current world record time (6:47.82) for the Lightweight Men's single was accomplished by Zac Purchase in a Fluidesign Elite Single on August 26th, 2006.

Fluidesign shells have been winning races every weekend since their introduction in early 2000 - including the World Rowing Championships, Canadian Speed Order Regatta, U.S. Speed Order Regatta, Head of the Charles Regatta, World Masters Championships, Royal Canadian Henley Regatta, Canadian Schoolboys Championships (CSSRA), Canadian University Rowing Championships (CURC) and more.


The BlueMax is a new boat from Fluidesign that utilizes new technology and state-of-the-art materials to create an unforgettable row. The lighter, stiffer and more hydrodynamic design looks amazing and performs even better. Click here to learn more...

New Rigger

Now available on all boat models, our new modular, single-tube rigger is lighter, stiffer, and a great new look.

Check it out

Welcome to our brand new website! With the same amazing boats and a great new look, you're sure to find everything you're looking for. Take a look around and check out some of our featured items below: